About
Ready to add value as fractional or interim strategic advisors or tactical implementers.
We leverage proven and emerging practices to deliver customized solutions to clients’ sales and marketing challenges.
A key strength is preparing sales and marketing organizations through change management. A transforming
initiative is a wasted effort unless it gets adopted. As part of this, we help companies focus on reinforcement and
adoption – including the use of gamification.
This is Pragmatic Engineering – engineering the right solution given the constraints and maturity of the client.
With more than 20 years of strategy and process design and implementation, we’ve helped many b-to-b organizations
eliminate non-value-add sales, marketing and management activities resulting in productivity improvements of 20+%.
Specialties:
Sales Process Design, Improvement, Implementation
Go-To-Market Definition
Sales and Marketing Strategies
Buyer, Market and Product Intelligence Gathering
Sales/Marketing Data Analytics
Sales and Marketing Assessment and Due Diligence (for sellers or buyers)
Post-acquisition Sales and Marketing 100-day Planning and Implementation
Lead Generation Processes
Demand Generation
Central and Field Marketing Functional Improvement
Content Marketing
Sales and Marketing Benchmarking, Training and Management
Sales Performance Management
Sales Methodology
Account Segmentation and Account Management
Territory Design
Quota Setting and Sales Compensation
Talent Assessment and Performance Improvement
Training Development and Instruction
Sales/Marketing Data Systems Design
Sales Kickoff Design and Execute
ITIL Service Management (IT Process Improvement)
Facilitation
Project Management