About

Ready to add value as fractional or interim strategic advisors or tactical implementers.

We leverage proven and emerging practices to deliver customized solutions to clients’​ sales and marketing challenges.

A key strength is preparing sales and marketing organizations through change management. A transforming

initiative is a wasted effort unless it gets adopted. As part of this, we help companies focus on reinforcement and

adoption – including the use of gamification.

This is Pragmatic Engineering – engineering the right solution given the constraints and maturity of the client.

With more than 20 years of strategy and process design and implementation, we’ve helped many b-to-b organizations

eliminate non-value-add sales, marketing and management activities resulting in productivity improvements of 20+%.

Specialties:

Sales Process Design, Improvement, Implementation

Go-To-Market Definition

Sales and Marketing Strategies

Buyer, Market and Product Intelligence Gathering

Sales/Marketing Data Analytics

Sales and Marketing Assessment and Due Diligence (for sellers or buyers)

Post-acquisition Sales and Marketing 100-day Planning and Implementation

Lead Generation Processes

Demand Generation

Central and Field Marketing Functional Improvement

Content Marketing

Sales and Marketing Benchmarking, Training and Management

Sales Performance Management

Sales Methodology

Account Segmentation and Account Management

Territory Design

Quota Setting and Sales Compensation

Talent Assessment and Performance Improvement

Training Development and Instruction

Sales/Marketing Data Systems Design

Sales Kickoff Design and Execute

ITIL Service Management (IT Process Improvement)

Facilitation 

Project Management